About the Brand

Taonga Tees is all about celebrating and protecting Aotearoa’s feathered treasures. Inspired by New Zealand’s endangered and iconic native birds, each tee tells a story—raising awareness and funds to help safeguard their future. From the charming Tūturuatu to the long-lost Huia, these designs blend conservation with culture, making every shirt a wearable reminder of what we stand to lose, and why it’s worth protecting.