About the Brand
Taonga Tees is all about celebrating and protecting Aotearoa’s feathered treasures. Inspired by New Zealand’s endangered and iconic native birds, each tee tells a story—raising awareness and funds to help safeguard their future. From the charming Tūturuatu to the long-lost Huia, these designs blend conservation with culture, making every shirt a wearable reminder of what we stand to lose, and why it’s worth protecting.
Deliverables: Naming, logo suite, colour + type, brand elements, print/digital touchpoints, T-shirt graphic design.
Focus: Purpose-led brand foundations, scalable identity system, real-world applications
Keywords
Cultural
Nostalgic
Purposeful
Bold
Authentic
Wearable
Ready to Start?
Whether you need a minimalist, clean identity, eye-catching print materials, or bright and bold brand design, our approach is built to help businesses stand out in their own unique way.
