Behind The Guise

Kia ora, I'm Freya, the designer behind Good Guise Studio. I believe great design isn’t just about looking good – it’s about telling a story. From brand identities that stand out to print that leaves a lasting impression, I create design with purpose and personality.

When I’m not designing, you’ll find me exploring new ideas, enjoying a good coffee, or adventuring in the big wide world.

Let's Grab a Coffee!

My Drive

Good Guise was born from my passion for helping small businesses find their voice through visual design. Good design should feel natural, clear, considered, and built to move with the people who use it. I love helping small businesses find their rhythm through thoughtful brand systems that balance strategy with a relaxed, human approach. Work that feels honest, confident, and made to last is always the goal.

Me (According to the Internet):

Personality Type: ENFP-A (Campaigner)

I’m an ENFP-A, which basically means I’m driven by creativity, connection, and a good challenge. I love ideas that make people feel something, and I’ll usually be halfway through explaining one before I’ve even finished thinking it through!

Enneagram: Seven (Restless Explorer)

As an Enneagram 7, I’m endlessly curious and always chasing the next exciting thing, a new design style, a weird font I’ve fallen in love with, or a project that pushes me out of my comfort zone. I’m equal parts enthusiasm and chaos (but the fun, productive kind).

Astrology Sign: Sagittarius

And im also a Sagittarius, I don’t put too much stock in star signs, but I am driven by curiosity more than caution, and “why not?” has taken me to some good places so far.

Jane Smith

"Freya designed our wedding invites and menu cards. She was so great to work with and nailed the beach vibe we were going for! She made me feel super comfortable going back and forth with some alterations and happily tweaked designs within hours! She had them printed and delivered safe and sound to me well in advance. Highly recommend Freya for any design work!"

Joy R

"I worked with Freya twice during two fundraising campaigns to design some eye-catching tee shirts. She was fast, accurate with my concept design, and helpful throughout the whole process. an absolute pleasure to work with. She is the first person I think of whenever I'm in need of creative input or design. I am stoked with how the tee shirts came out, and enjoyed the process of creating them with Freya."

Brady H (Taonga Tees)

Who do we work with?

Wellness & Beauty

Yoga instructors, hairstylists, makeup artists, personal trainers, massage therapists, nutritionists, wellness coaches, skincare specialists, spa owners, holistic therapists