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About the Brand

Pete is a physiotherapy brand that supports adults aged 65 and above with strength training and fall prevention. The rebrand focuses on warmth, compassion, and trust, with a clean rounded sans-serif wordmark and subtle human-inspired, natural form icons. The result is a visual identity that feels professional yet approachable, empowering clients to move with confidence.

Keywords

Movement
Strength
Balance
Warmth
Trust
Confidence

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Whether you need a minimalist, clean identity, eye-catching print materials, or bright and bold brand design, our approach is built to help businesses stand out in their own unique way.