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When (and Why) Small NZ Businesses Should Rebrand

Let’s be honest — rebranding sounds like a big, fancy word that only the “big guys” worry about. But for small NZ businesses, a rebrand can be one of the smartest moves you’ll ever make. It’s not about starting over — it’s about catching up with who you’ve become.At Good Guise Studio, we see it all the time: great local businesses with solid products, loyal customers, and outdated branding that doesn’t tell the full story anymore. Here’s how to know if it’s time to give y...

How to Find the Right Designer for Your Small Business

Hiring a designer can feel… overwhelming. There are freelancers, agencies, online platforms—and suddenly, you’re staring at hundreds of options wondering who’s actually going to “get” your business. Choosing the wrong designer can cost time, money, and a lot of frustration. The right one, though? They can make your brand feel like it’s been around for years, even if you’re just getting started.Here’s how to make sure you find a designer who’s a perfect fit for your small busi...

We Got Gold, Baby 🥇

Well, this is exciting – Good Guise just took home a Gold Award in the Rocketspark Design Awards! That’s right. Out of the 88 websites created using Rocketspark in March, ours stood out enough to earn the only gold! Cue the confetti 🎉...

Why Brand Identity Is More Than Just A Logo

I’ve had this time and time again from clients: "I just want a logo—I don’t need branding." And honestly? I didn’t fully understand that mindset until I went through the arduous process of branding myself. From questioning “Is this wolf icon approachable enough?” to agonizing over “Is this shade of blue warm and inviting?”, I realized something—these are ideas and decisions, most clients don’t even know they should be considering. Unless you're deep in the design world, it’...