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We Got Gold, Baby 🥇

Well, this is exciting – Good Guise just took home a Gold Award in the Rocketspark Design Awards! That’s right. Out of the 88 websites created using Rocketspark in March, ours stood out enough to earn the only gold! Cue the confetti 🎉...

Why Brand Identity Is More Than Just A Logo

I’ve had this time and time again from clients: "I just want a logo—I don’t need branding." And honestly? I didn’t fully understand that mindset until I went through the arduous process of branding myself. From questioning “Is this wolf icon approachable enough?” to agonizing over “Is this shade of blue warm and inviting?”, I realized something—these are ideas and decisions, most clients don’t even know they should be considering. Unless you're deep in the design world, it’...