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When (and Why) Small NZ Businesses Should Rebrand

October 22nd 2025 Let’s be honest — rebranding sounds like a big, fancy word that only the “big guys” worry about. But for small NZ businesses, a rebrand can be one of the smartest moves you’ll ever make. Read more

How to Find the Right Designer for Your Small Business

How to Find the Right Designer for Your Small Business

October 6th 2025 Hiring a designer can feel… overwhelming. There are freelancers, agencies, online platforms—and suddenly, you’re staring at hundreds of options wondering who’s actually going to “get” Read more

We Got Gold, Baby 🥇

We Got Gold, Baby 🥇

April 20th 2025 Well, this is exciting – Good Guise just took home a Gold Award in the Rocketspark Design Awards! That’s right. Out of the 88 websites created using Rocketspark in March, ours stood out enough to Read more

Why Brand Identity Is More Than Just A Logo

March 15th 2025 I’ve had this time and time again from clients: "I just want a logo—I don’t need branding." And honestly? I didn’t fully understand that mindset until I went through the arduous process of Read more

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freya@goodguisestudio.nz
Napier, New Zealand