About the Brand
AJ Sports Performance was created by Anita to support athletes through a holistic approach to performance, combining bodywork and sport psychology to help people move and perform with confidence. The brand identity reflects this balance through a subtle, abstract figure motif, representing strength, movement, and connection.
Deliverables: Brand identity refresh, logo suite, colour + type, icon/graphic elements, web direction, social direction
Focus: Trust-led branding, clear service structure, consistent rollout
Keywords
Confident
Supportive
Considered
Practical
Human-centred
Professional
Ready to Start?
Whether you need a minimalist, clean identity, eye-catching print materials, or bright and bold brand design, our approach is built to help businesses stand out in their own unique way.
